RunCool Hummer Hood Louvers Full Page Magazine Ad

I have recently completed a full page advertisement for RunCool Hood Louvers showing off their new Hummer Hood Louvers stock replacement product. The ad was fun and challenging. It took so many forms and changes throughout the design process, but I think in the long run my client got what he wanted, and I have another solid design piece to show off in my portfolio. It is really exciting working with ad copy and coming up with interesting and catching sales slogans for title and subscript text to sell a product. What is really ironic about this whole experience is that I have been watching the AMC original series Madmen almost religiously over the past weeks and each time I worked on the ad I couldn't help but feel the witty/classic inspiration of the advertisement history littered though the show. I have also rediscovered my interest in the progression of Graphic Design and advertisement over the years. People like David Ogilvy and the classic ads from Doyle Dane Bernbach. Well here it is and I hope it is the start of greater ad experience to come.